Artdiggers is a new online concept , developed to concretise, actualise and disseminate art to the 14-29 year olds, proving that art can be both interesting and relevant to them.
To encourage the target group to explore art in their sparetime, the concept uses first movers, who are valid sources of inspiration, as bloggers. Bloggers who are posting their favourite artworks, exhibitions, concerts, movies etc. to the site.
The design should be visible and appeal to the target group.
The name Artdiggers is a slang combination, which means liking art. It is a reference to the concept, which encourages the target group to 'dig' after new experiences that hopefully will eliminate their prejudices of dusty museums and retrospective art.
Creative fields - Concept development, visual identity, web design, editorial and packaging.
I do not own any of the pictures in this presentation. They will only appear here.
"Monet and his fellow Impressionists are no longer regarded as creators of scandalous art, but as legends whose works have evolved into world-famous icons to be seen everywhere: in art museums and as reproductions on posters, T-shirts, coffee mugs, and calendars. One could rightly claim that Monet and the Impressionist imagery, generally, have become devalued. (...) They are, as the exhibition title states, 'Lost in Translation'."
My contribution to the exhibition
I contributed to the first of three galleries. In the first gallery of Monet – Lost in Translation, visitors will experience how the Impressionists travelled by steam train and steamship in order to experience the world afresh.
I did the graphics on the screens in the steam train.
The graphics moving across the screens, consists of nearly forty cropped horizons from the impressionistic paintings. All of these expanded and merged into one very wide impressionistic painting. The movement of these, across the 2x3 screens, gives the illusion of travelling in a train through a landscape seen with the eyes of Monet and his fellow impressionists.
The steam train leads the visitor to the salons, where the paintings are exhibited.
Grünerløkka - Influenced by you.
The goal was to make Grünerløkka (the divers town of Oslo) a visual identity that would make people feel responsible to the development of the district, and by that, make them support the dying independent stores and events, which are regarded as the core diversity of Grünerløkka.
The design should make people realise that their own actions have consequences and that a city is no more than a sum of the life lived there.
The logo is a visualisation of the payoff - "Influenced by you".
The client Unik Oslo is "the movement for a unique urban environment" - in other words a politically independent organisation representing residents, artists, shopkeepers and other folks, who live their daily life at Grünerløkka.
Photo Credits - Jakob Mørk and me
I do not own the rights all the pictures in this presentation. The pictures will only appear here.
Creative fields - Visual identity, art direction, web design and editorial
Vingruppen (The Wine Group in english) is a Norwegian company consisting of five different wine importer companies, all importing to the HoReCa market.
Innovation, knowledge, challenge, visibility and reliability are all corner stones of the desired position of Vingruppen's visual identity. The visual identity is an innovative mix between the historic shield, the crisp, yet classic colours and the five lines illustrating the five companies within Vingruppen.
I made this proposal to Vingruppen during my internship at the Oslo-based, multidisciplinary design consultancy, Bleed.
Creative fields - Corporate identity
ALU is an international company with more than 25 years of experience within catering to the retail industry. They offer end-to-end retail services, including product and production engineering, manufacturing logistics and retail store execution.
ALU has grown to become an expert in innovative solutions and has since its founding partnered with many leading retailers and premium brands of the World.
This is a proposal of what the packaging of ALU's B2B material could look like.
The design is build from the logo in glitched and distorted versions, to show that ALU is young at heart and at the same time a company that wants to question, reinvent, transform and re-imagine.
Simpler, smarter and better are all the essences of ALU's attitude.
Carlsberg Pangæa is a new ethnic inspired beer by Carlsberg for the Danish market. The packaging design is a mixture of different ethnic patterns from around the world, combined with the nordic minimalistic approach.
The name refers to the super continent Pangaea (Pangæa in danish) consisting of all the continents before they got separated.
School assignment at Skolen for Visuel Kommunikation. Made in cooperation with Louise Dupont, Marie Sepstrup & Maj-Britt Møller Nielsen.
Creative fields - Art direction, Visual Identity, Packaging, Editorial and naming.
Sejler (Sailor in danish) is a redesign of The Danish Sailing Federation's magazine. The main focus of the redesign was to streamline and iconise the members magazine.
The still and wavy water icons, telling if the article continues or not, the enlarged "sports sail" pagination and the photos floating on the horizon of text, are all some of the sail-related details making Sejler stand out.
School assignment at Skolen for Visuel Kommunikation. I do not own all the pictures in this presentation. The pictures will only appear here.
Creative fields - Art direction, editorial and logo design
Arcus Display is a display font inspired by one of my least favourite fonts - The Adobe Originals 1991, Cottonwood.
Arcus is designed from the two words: ornamental and contrasting, which both are characteristics of Cottonwood.
It all ended out as this feminine, slightly francophile and art nouveau-ish font.
School assignment at Skolen for Visuel Kommunikation. Teacher: Kenn Munk, expert explorer of playful communication and design at A Secret Club, Aarhus.
Creative fields - Font design + logo experiments.
The Stranger Inside is a psychological thriller starring William Baldwin, Estella Warren, Sarah Butler and Jeffrey Pierce. The movie is directed by Adam Neutzsky-Wulff & Michael Aoun.
This movie poster design should give the impression of something lurking beneath the surface whilst presenting the classy aesthetics of the movie, as well as the two main characters and the location.
School assignment at Skolen for Visuel Kommunikation. Teacher: Paul Wilson, Creative Director at Yellow1, Cph.
Creative fields - Movie poster + pre-press.