Artdiggers is a new online concept , developed to concretise, actualise and disseminate art to the 14-29 year olds, proving that art can be both interesting and relevant to them.
To encourage the target group to explore art in their sparetime, the concept uses first movers, who are valid sources of inspiration, as bloggers. Bloggers who are posting their favourite artworks, exhibitions, concerts, movies etc. to the site.
The design should be visible and appeal to the target group.
The name Artdiggers is a slang combination, which means liking art. It is a reference to the concept, which encourages the target group to 'dig' after new experiences that hopefully will eliminate their prejudices of dusty museums and retrospective art.
Creative fields - Concept development, visual identity, web design, editorial and packaging.
I do not own any of the pictures in this presentation. They will only appear here.