Grünerløkka - Influenced by you.

The goal was to make Grünerløkka (the divers town of Oslo) a visual identity that would make people feel responsible to the development of the district, and by that, make them support the dying independent stores and events, which are regarded as the core diversity of Grünerløkka.

The design should make people realise that their own actions have consequences and that a city is no more than a sum of the life lived there.
The logo is a visualisation of the payoff - "Influenced by you".

The client Unik Oslo is "the movement for a unique urban environment" - in other words a politically independent organisation representing residents, artists, shopkeepers and other folks, who live their daily life at Grünerløkka.

Photo Credits - Jakob Mørk and me
I do not own the rights all the pictures in this presentation. The pictures will only appear here.

Creative fields - Visual identity, art direction, web design and editorial