Vingruppen (The Wine Group in english) is a Norwegian company consisting of five different wine importer companies, all importing to the HoReCa market.
Innovation, knowledge, challenge, visibility and reliability are all corner stones of the desired position of Vingruppen's visual identity. The visual identity is an innovative mix between the historic shield, the crisp, yet classic colours and the five lines illustrating the five companies within Vingruppen.
I made this proposal to Vingruppen during my internship at the Oslo-based, multidisciplinary design consultancy, Bleed.
Creative fields - Corporate identity